The 133rd China Import and Export Fair, kicking off in Guangzhou, Guangdong province, on April 15. This session of the event, also known as Canton Fair, is the first time to resume all on-site activities since the outbreak of COVID-19 pandemic. Both the exhibition areas and number of exhibitors have reached a record high.
As the “barometer” of China’s foreign trade, Canton Fair is seen as the country’s most authoritative trade exhibition because of its longest history, the largest scale and the most complete portfolio of goods.
As an exhibitor, the Canton Fair is an important opportunity for my company to showcase products and expand international markets. During the fair, we greeted many clients from foreign countries, and the experience of interacting and communicating with them was unforgettable. In this blog, I will share my experience of welcoming international clients and conducting booth visits during the Canton Fair.
For each client, we patiently introduced our product features, technical advantages, and market applications. We showed them our product samples and answered their questions. Clients showed great interest in our products and raised specific questions about product performance and quality, to which we provided answers and offered detailed technical information and samples.
In addition to our machines introduction, we also exchanged market trends, business cooperation, and potential partnership opportunities with clients. We understood their needs and expectations, provided corresponding solutions based on their market situation and requirements, and expressed our willingness to collaborate further.
In the communication with international clients, we also deeply realized the importance of cross-cultural communication. Despite language and cultural differences, by respecting and understanding each other’s cultural diversity, we were able to establish a closer and more trusting relationship. During the communication, we paid attention to listening to clients’ needs and opinions, demonstrating our professionalism and service awareness.